PCA 2021: Kristoff Cigars
From the 2021 PCA Trade Show, we talk to Glen Case of Kristoff Cigars.
While Kristoff didn’t have any new products to launch at the 2021 Premium Cigar Association Trade Show, our team had made the decision early on to cover the company as the first booth of the Trade Show. There was no economy of scale or minimalist booth when it came to Kristoff. The company had a full-scale booth and had brought its full sales team into action. Owner Glen Case made the decision to not launch new products, but keep the focus on quality and consistency of his portfolio.
References
PCA 2021 Report: Kristoff Cigars: https://wp.me/p6h1n1-kGE
While Kristoff didn’t have any new products to launch at the 2021 Premium Cigar Association Trade Show, our team had made the decision early on to cover the company as the first booth of the Trade Show. There was no economy of scale or minimalist booth when it came to Kristoff. The company had a full-scale booth and had brought its full sales team into action. Owner Glen Case made the decision to not launch new products, but keep the focus on quality and consistency of his portfolio.
References
PCA 2021 Report: Kristoff Cigars: https://wp.me/p6h1n1-kGE
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