PCA 2021: Global Premium Cigars
From the 2021 PCA Trade Show, we talk to Soleana Venerio and Enrique Sanchez Icaza of Global Premium Cigars.
Global Premium Cigars is the parent company for the 1502 Cigars brand. While there were some new products being showcased by the company, there was something else happening. This year owner Enrique Sanchez Icaza's wife, Soleana Venerio has come on board as National Sales Director and is playing a more hands-on role in the company.
One thing 1502 Cigars has done well is slowly roll out its line extensions - giving each size a chance to be in the spotlight. This year, for the most part, the theme was "Robusto" - as there were three 1502 lines seeing a new Robusto offering.
References
PCA 2021 Report: Global Premium Cigars: https://wp.me/p6h1n1-kQU
Global Premium Cigars is the parent company for the 1502 Cigars brand. While there were some new products being showcased by the company, there was something else happening. This year owner Enrique Sanchez Icaza's wife, Soleana Venerio has come on board as National Sales Director and is playing a more hands-on role in the company.
One thing 1502 Cigars has done well is slowly roll out its line extensions - giving each size a chance to be in the spotlight. This year, for the most part, the theme was "Robusto" - as there were three 1502 lines seeing a new Robusto offering.
References
PCA 2021 Report: Global Premium Cigars: https://wp.me/p6h1n1-kQU
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