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Fuente VS General Cigar?

Borrowed from Halfwheel:

According to a complaint filed in the U.S. District Court for the Eastern District of Virginia by General Cigar Co. last Tuesday (July 5), an outside counsel representing Arturo Fuente sent a cease and desist letter to General Cigar Co. arguing that the CAO BX3 filed Fuente’s trademarks regarding the use of the letter X for cigars. General says the letter indicated that if General did not “cease use of this X mark and any other Fuente trademarks” by July 8, Fuente “reserves the right to take whatever action it deems necessary to protect its valuable trademark rights without further notice.”

WTH? The letter "X"?..... Seriously?

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  • Member Avatar

    53 Ch@ppy

    (2 years ago)

    You can't trademark just one letter either... Hope the judge just throws this out... Big waste of time and money

  • Member Avatar

    28 Howbucks

    (2 years ago)

    XCXAXOX: Feels like a hug every time I smoke one!

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    3 moocowrich

    (2 years ago)

    Feels like a big stretch to say anyone would confuse these products.

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    25 Calster

    (2 years ago)

    Sounds like they are mad cao is getting business

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    53 Ch@ppy

    (2 years ago)

    Crazy for sure, not to mention the X is really used as a multiplication symbol...