Smoked: Article on taste vs. flavor

Here is a paragraph from a recent Tasting Table article with something we have all experienced with food, drinks and cigars.

TASTE VS FLAVOR from a Tasting Table article

Flavor is a complicated interaction, but its comes from some combination of smell and taste. "Scientists aren't in agreement about a specific number, but aroma is responsible for at least 70% of what we consider flavor," says Naglich. That's why when you can't smell, your food's flavor is so bland or different.